Advertising Olympics

It really has started. Everywhere I go I am faced with commercial messages with an Olympics theme. Ascending the escalator at Waterloo station, I was greeted with massive images of British athletes bearing down on me. Switching on the TV, every advert seems to have an Olympic message. I was brought up short on Sunday morning by a hoarding displaying the British Airways message “Don’t fly”. For a moment there I thought I was being commanded by the government to stay home to support Team GB. But of course they don’t do that anymore. These days “tongue-in-cheek” propagandist sentiments are in the purvey of the advertising campaign manager. What a strange world we live in.

I cannot decide whether my resentment at being told what to do is magnified or decreased by the knowledge that BA doesn’t really care as long as we maximise their profits for the longest duration.

Don’t fly now because we’re going to get  enough passengers.

And if you could just extend the Olympics magic for us long after the games with your postponed holiday plans, that would be fantastic.

Go Team GB!

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